This old classic work will open your eyes to how easily people (yes, likely including you) can be influenced and manipulated through seemingly simple and in some cases obvious techniques.

A seminal text in the field, this work nevertheless presents a very approachable exposition of the flaws in human cognition. Structured as a tug of war between System 1 (the automatic, emotional, pre-wires parts of our mind) and System 2 (the rational, premeditated, deliberate part of the way we think), this work opens the reader’s eyes to the many ways in which the way we think falls far short in many circumstances from the rational economic creatures that large portions of modern financial and economic theory is largely predicated on. 

An excellent overview of the field of Behavioral Economics that should make anyone who reads it both question the model of people as economically rational agents and
learn ways to make better decisions themselves as a result.


A recent follow-up to the classic Influence which shows howcontext and actions before persuasion attempts can affect their success. If you thought that you are immune to influence techniques, you are unlikely to hold on to that opinion after you read this work.

An empirical study of what traits and processes allow some people achieve consistent superior results when forecasting future events.

Insights into what motivates us.

Insights into what motivates us and how that should inform our lives.


A well supported argument that passion and perseverance are the biggest determinants of success

A guide to negotiating by a top FBI negotiator that uses a behavioral approach to achieve successful outcomes

A thoughtful discourse on why habits exist and how to change them to improve our lives.

If this story of one of the top investor’s battle with a dishonest management team doesn’t leave you thinking that shorting stocks is very, very difficult, I don’t know what else would.

Charlie Munger offers many insights into how our minds work. One of the most important takewaways is the importance of nurturing cross-disciplinary mental models to excelling in most fields. Without this approach, to quote Charlie, you can be "like a one-legged man in an ass-kicking contest."

We know less than we think. The authors' thesis is that the key to our intelligence lies in the people and things around us to a degree that we don't fully appreciate.

The story of the collaboration between Amos Tversky and Daniel Kahneman that revolutionized the field of Behavioral Economics.


The premise of this book is that willpower is a mental muscle that can be trained with deliberate practice. The author provides the insight into how to do it.